Airlink Communication Limited, Pakistan’s leading technology manufacturer and distributor — a publicly listed company with a market cap exceeding $200 million — formally Hisense launched in Pakistan.
If you have never heard of Hisense, you should know this: Hisense is a global technology powerhouse with a presence spanning more than 160 countries and annual revenues exceeding USD 30 billion. They make TVs, air conditioners, fridges, and washing machines. And now they are here.
What Hisense Products Are Coming to Pakistan
Business Recorder’s Hisense Pakistan launch report confirmed the collaboration between Hisense and Airlink will initially introduce a comprehensive range of Hisense televisions and air conditioners, giving Pakistani consumers access to premium technology.
TVs and ACs first. Other products like fridges and washing machines could follow if the initial launch succeeds.
Made in Pakistan, Not Just Sold in Pakistan
Here is the part that matters most for the economy. These products will not just be imported and sold. They will be manufactured locally.
Business Recorder confirmed Airlink’s manufacturing facility in the Sundar Special Economic Zone, Lahore spans 1.4 million square feet — one of the largest technology manufacturing investments in Pakistan’s history.
CEO Muzaffar Piracha stated at the launch: “Guided by the Government’s ‘Made in Pakistan’ vision, we continue to invest in local manufacturing, technology transfer, and innovation.”
This is significant. When electronics are manufactured in Pakistan rather than imported, it reduces the import bill, creates factory jobs, and keeps more money inside the country. For context on how Pakistan’s tech sector is evolving overall, The News’ Pakistan tech revolution analysis captures how local manufacturing investments are reshaping the industry in 2026.
What This Means for Pakistani Consumers
More competition. Right now, the TV market in Pakistan is dominated by Samsung, LG, TCL, and Haier. Adding Hisense gives consumers another option at every price point. More competition usually means better prices for buyers.
Local service support. Because Airlink handles nationwide distribution, warranty claims and service should be easier than buying imported electronics without local support.
AC competition during peak summer. Pakistan is in the middle of a brutal heatwave. ACs from Hisense entering the market right now is well timed. If Hisense prices its ACs competitively against Dawlance, Haier, and Gree, it could shift the market quickly.
Who Is Airlink?
Most Pakistanis know Airlink as the company behind Samsung’s local manufacturing in Pakistan. They assemble Samsung phones and devices at their Lahore facility. Airlink is also publicly listed on the Pakistan Stock Exchange.
Business Recorder confirmed the venture supports the government’s “Made in Pakistan” initiative, reduces import dependence, accelerates technology transfer, and creates meaningful skilled employment.
TechJuice has been tracking how similar partnerships — including local smartphone assembly — have changed Pakistan’s electronics import picture over the past three years. This Hisense launch represents the same model applied to home appliances.
What Happens Next
Watch for Hisense pricing announcements for TVs and ACs in the coming weeks. If Hisense enters the market at prices 10 to 15% below Samsung and LG equivalents, it could grab significant market share quickly.
24PakTimes will cover the full product lineup and pricing when officially announced.
