Cookie Policy
This Cookie Policy explains what cookies are, how 24PakTimes uses them, what third-party cookies we permit on our website at 24paktimes.online, and how you can control and manage your cookie preferences at any time.
Your Consent Matters: By continuing to use 24PakTimes, you consent to our use of cookies as described in this policy. You have the right to withdraw or manage your consent at any time. This policy is designed to be fully transparent about every cookie we use and why β because you deserve to know exactly what is happening on your device when you visit our website.
π Table of Contents
πͺ 1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used across the internet to make websites work more efficiently, to remember your preferences, and to provide website owners with analytical information about how their sites are used.
Cookies are not programs β they cannot carry viruses, install malware, or access any files on your device. They simply store small pieces of text data that allow websites to recognise your device and remember certain information about your visit.
There are several important distinctions in how cookies work:
- Session Cookies: Temporary cookies that exist only for the duration of your browser session. They are automatically deleted from your device when you close your browser. They are used to maintain continuity during a single browsing session.
- Persistent Cookies: Cookies that remain stored on your device for a set period of time β or until you manually delete them. They allow a website to recognise you when you return in a future visit.
- First-Party Cookies: Cookies set directly by the website you are visiting β in this case, by 24paktimes.online. These are used to improve your experience on our own platform.
- Third-Party Cookies: Cookies set by external services and partners whose content or functionality is embedded on our website β such as Google AdSense, Google Analytics, or social media plugins. These third parties have their own privacy and cookie policies.
π Cookies and your privacy: Cookies collect information about how you use a website, but they do not β on their own β identify you personally by name. When combined with other data by third-party advertisers, they may be used to build a profile of your browsing interests. This policy explains exactly what we and our partners collect and why.
π― 2. Why We Use Cookies
24PakTimes uses cookies for a number of important and legitimate purposes. Without certain cookies, this website would not function correctly. Here is an honest overview of why we use them:
- Essential Website Operation: Some cookies are strictly necessary for our website to function. They enable core features like page navigation, security, and access to protected areas of the site. Without these, the website cannot work properly.
- Performance & Analytics: We use analytics cookies to understand how visitors interact with our website β which pages are most visited, how long readers stay, where they come from, and which articles generate the most engagement. This data helps us improve our content and user experience.
- Advertising via Google AdSense: We display advertisements through Google AdSense. Google uses cookies to serve ads that are relevant to your interests based on your browsing history. This is how we generate revenue to fund our independent journalism β at no cost to our readers.
- Functionality & Preferences: Functional cookies remember your preferences β such as your preferred language or region β so you do not have to set them every time you visit. They make your experience smoother and more personalised.
- Social Media Integration: Where social media sharing buttons or embedded content appears on our pages, those platforms may set their own cookies to track your interaction with their features.
β We are committed to using only the minimum cookies necessary to operate our website and serve relevant, non-intrusive advertising. We do not use cookies to collect sensitive personal information, and we do not sell your cookie data to third parties.
π 3. Types of Cookies We Use
We categorise all cookies used on 24PakTimes into four types. Here is a clear breakdown of each category, what it does, and whether your consent is required:
These cookies are absolutely necessary for our website to function and cannot be switched off. They are typically set in response to your actions β such as logging in, setting privacy preferences, or filling in forms. You cannot opt out of these cookies as the site cannot function without them.
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have embedded. If you do not allow these cookies, some features β such as saved preferences or embedded content β may not work correctly.
These cookies allow us to count visits and traffic sources so we can measure and improve our website performance. All data collected is aggregated and anonymous. If you do not allow these cookies, we will not know when you have visited our site and will be unable to monitor its performance.
These cookies are set through our site by Google AdSense and advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but identify your browser and internet device uniquely.
π 4. Cookie Reference Table
The following table provides a detailed reference of the specific cookies used on 24PakTimes, their purpose, duration, and category:
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID used to generate statistical data on how visitors use the website. | 2 Years | Analytics |
| _ga_* | Google Analytics | Used by Google Analytics 4 to persist session state and collect data on page views and user interactions. | 2 Years | Analytics |
| _gid | Google Analytics | Registers a unique ID used to generate statistical data about how the visitor uses the website. | 24 Hours | Analytics |
| _gat | Google Analytics | Used to throttle request rates β limits the collection of data on high-traffic websites. | 1 Minute | Analytics |
| NID | Google AdSense | Registers a unique ID to remember your preferences and other information β used for personalised advertising. | 6 Months | Advertising |
| DSID | Google AdSense | Used to identify a signed-in Google user when they visit a site that uses Google advertising products. | 2 Weeks | Advertising |
| IDE | Google DoubleClick | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking an advertisement. | 1 Year | Advertising |
| CONSENT | Stores your cookie consent status for the current domain so that Google can remember your preferences. | 2 Years | Essential | |
| wordpress_* | WordPress (24PakTimes) | Used by WordPress to maintain user session data and authentication state. Only active if you are logged in. | Session | Essential |
| wp-settings-* | WordPress (24PakTimes) | WordPress sets a few cookies on your device to customise your view of the admin interface β only for logged-in users. | 1 Year | Functional |
| cookielawinfo-* | 24PakTimes | Stores your cookie consent preferences so the cookie banner does not re-appear on every page you visit. | 1 Year | Essential |
π Please note: The cookies listed above represent those most commonly placed during a standard visit to 24PakTimes. Third-party services may set additional cookies not listed here. We recommend reviewing the privacy and cookie policies of all third parties listed in Section 6 for a complete picture.
π’ 5. Google AdSense & Advertising Cookies
24PakTimes is a participant in the Google AdSense programme, which allows Google to display advertisements on our website. Google AdSense uses cookies and web beacons to serve relevant, personalised ads to our readers based on their browsing history and interests across the web.
Here is exactly what you need to know about how Google AdSense uses cookies on our platform:
- Personalised Advertising: Google uses the
DoubleClickcookie and other advertising cookies to serve ads based on your past visits to our website and other sites across the internet. This is sometimes called “interest-based advertising” or “remarketing.” - Ad Performance Tracking: Google AdSense cookies allow Google to track ad impressions, clicks, and conversion events β helping advertisers understand the performance of their campaigns.
- No Personally Identifiable Information: Google’s advertising cookies do not collect your name, email address, or other directly identifiable personal information. They identify your browser and device using anonymous identifiers.
- Google’s Privacy Policy: The collection and use of information by Google through AdSense cookies is governed entirely by Google’s Privacy Policy.
- Opt Out of Personalised Ads: You can opt out of Google’s use of cookies for personalised advertising by visiting Google’s Ads Settings page, or by visiting aboutads.info.
π‘ Why does 24PakTimes use AdSense? Advertising revenue from Google AdSense funds our independent journalism β allowing us to produce free, high-quality news content for our readers without paywalls or subscription fees. We are committed to doing this transparently and in full compliance with Google’s publisher policies.
π 6. Third-Party Cookies & Services
In addition to our own cookies, 24PakTimes uses a number of trusted third-party services that may also set cookies on your device when you visit our website. We list all active third-party services below, along with direct links to their respective privacy and cookie policies so you can review them independently:
π Important: Third-party services operate under their own privacy and cookie policies. 24PakTimes has no control over the cookies set by these third parties, and is not responsible for their practices. We strongly encourage you to review the linked policies of any third-party service whose cookies concern you.
βοΈ 7. How to Manage & Control Cookies
You have the right to decide whether to accept or reject non-essential cookies. 24PakTimes respects your right to privacy and provides you with several ways to manage your cookie preferences:
- 1
Cookie Consent Banner
When you first visit 24PakTimes, a cookie consent banner will be displayed. You can use this to accept all cookies, reject non-essential cookies, or customise your preferences by category. You can revisit and update your choices at any time.
- 2
Browser Settings
You can control and manage cookies directly through your web browser settings. Most browsers allow you to view existing cookies, block all cookies, block third-party cookies only, or delete cookies when you close your browser. See Section 8 below for step-by-step browser instructions.
- 3
Google Ads Settings
To opt out of personalised Google advertising specifically, visit google.com/settings/ads. You can turn off personalised ads entirely or manage which ad categories are used to target you.
- 4
Industry Opt-Out Tools
You can opt out of interest-based advertising from multiple companies simultaneously by visiting aboutads.info/choices (US) or youronlinechoices.com (EU/UK). These tools allow you to opt out of participating ad networks with one click.
- 5
Mobile Device Settings
On mobile devices, you can limit ad tracking through your device settings. On iOS, go to Settings β Privacy β Tracking and disable “Allow Apps to Request to Track.” On Android, go to Settings β Google β Ads and enable “Opt out of Ads Personalisation.”
β οΈ Please note: Blocking or deleting essential cookies may significantly affect the functionality of 24PakTimes and other websites you visit. Opting out of advertising cookies will not reduce the number of ads you see β it will only make them less relevant to your interests.
π 8. Browser-Specific Cookie Instructions
The process for managing cookies varies by browser. Here are direct links to the official cookie management instructions for the most widely used browsers. Click the link for your browser to learn exactly how to manage, block, or delete cookies:
- Google Chrome: support.google.com/chrome/answer/95647 β Manage cookies, clear cookies, block cookies from specific sites.
- Mozilla Firefox: support.mozilla.org β Firefox Cookie Settings β View, delete, and block cookies in Firefox.
- Apple Safari (Mac & iOS): support.apple.com/en-us/HT201265 β Manage cookies and website data on Safari on iPhone, iPad, and Mac.
- Microsoft Edge: support.microsoft.com β Edge Cookie Settings β Delete, block, and manage cookies in Edge.
- Opera: help.opera.com/en/latest/web-preferences β Manage cookie settings in the Opera browser.
- Samsung Internet (Android): Navigate to Settings β Privacy β Smart Anti-Tracking, or Settings β Sites and Downloads β Delete Browsing Data to manage cookies on Samsung’s mobile browser.
π If your browser is not listed above, please search for “[your browser name] manage cookies” on the browser’s official support website for specific instructions. All major modern browsers provide cookie management tools within their privacy or settings menus.
π« 9. Do Not Track (DNT) Signals
Some web browsers include a “Do Not Track” (DNT) feature that sends a signal to websites requesting that they do not track your online activity. At this time, there is no universal technical standard for how websites must respond to DNT signals, and not all advertising and analytics platforms honour them consistently.
24PakTimes currently does not alter its data collection or cookie practices in response to DNT browser signals. However, we are committed to respecting your privacy preferences through the cookie management tools described in Section 7 of this policy.
We will continue to monitor developments in DNT standards and update our practices accordingly if a universally recognised standard is established. In the meantime, we strongly encourage you to use the opt-out tools and browser settings described in Sections 7 and 8 to manage your privacy preferences effectively.
π¦ 10. Children & Cookies
24PakTimes is a news and information platform intended for a general adult audience. Our website is not directed at, designed for, or intended for use by children under the age of 13.
We do not knowingly collect personal data from children under 13 through our cookies or any other means. If you are a parent or guardian and believe that your child has provided personal information to us or that cookies have been placed on their device through our website, please contact us immediately at contact@24paktimes.online and we will take prompt action to address your concern.
Google AdSense, which serves advertisements on our website, also prohibits the targeting of personalised advertising to children under 13. For more information, see Google’s Privacy Policy.
π 11. Changes to This Cookie Policy
24PakTimes reserves the right to update, amend, or revise this Cookie Policy at any time to reflect changes in our practices, technology, legal obligations, or regulatory requirements. When we make material changes to this policy, the “Last Updated” date at the top of this page will be revised accordingly.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and what your rights are. Your continued use of 24paktimes.online following the posting of any changes to this policy constitutes your acceptance of those changes.
For significant changes that materially affect how advertising cookies are used on our platform β particularly in relation to Google AdSense β we may provide a notice on our homepage or update our cookie consent banner to prompt you to review and re-confirm your preferences.
β Our commitment: This Cookie Policy is maintained in compliance with Google AdSense Partner Guidelines, applicable Pakistani data protection regulations, and international best practices for digital publisher transparency.
π§ 12. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy β or about how 24PakTimes handles your data more broadly β please do not hesitate to contact our team. We aim to respond to all privacy-related enquiries within 2 business days.
π Your Privacy Is Important to Us
We are committed to being fully transparent about how we use cookies and data on 24PakTimes. Read our Privacy Policy for the complete picture β or contact us with any questions.
π Privacy Policy π© Contact UsΒ© 2025β2026 24PakTimes. All rights reserved. Independent journalism for Pakistan.
